Company update News Press Release

Strategic partnership between Number29 & Play Your Game Collective to develop Esports Camps program


Joshua Van Horsen
Number29, LLC

Strategic partnership between Number29 & Play Your Game Collective to develop Esports Camps program

Esports marketing & creative agency Number29 envisions the future of gaming through education and training.

Las Vegas, NV — March 27, 2018: Esports agency, Number29 announces today a strategic partnership with start-up Play Your Game Collective, operators of Esports Camp to assist in the marketing, branding and future development of the company and its programs.

As the popularity of esports continues to grow, and cement itself within mainstream culture, more and more of today’s youth envision a future as a working professional with the Esports industry. Over 250 million people worldwide consume esports as a form of entertainment. About half of them, 125 million, are avid esports watchers. According to research firm Newzoo, esports is projected to generate $1.1 billion in revenue in 2019, marking the first year the industry would reach the billion-dollar mark.

“It’s been a joy to work with the entire Number29 team. Josh is genuine in his approach to our mission and is truly passionate about esports player development. We feel very fortunate to have found such a dedicated partner,” said Justin Hoeveler, Play Your Game Collective founder.

“We see this partnership as a culmination of our experience within the Gaming, Education and Hospitality industries,” said Joshua Van Horsen, Chief Creative Officer of Number29. “We absolutely believe in the future of gaming, and the value of educational programs within the esports ecosystem. While esports have been around for over two decades, this industry is still in its infancy. We see now as a great time to begin educating players and fans on not only healthy gaming habits but on the full spectrum of opportunities present within the space.”

Number29 and Play Your Game Collective believe that by creating the programs now that provide both the educational tools, and healthy habits for fans to develop their careers within the space, we can begin to define the best practices, educational models and career advancement opportunities within the industry.


About Number29

Number29, headquartered in Las Vegas, Nevada is a boutique Esports Marketing and Creative Agency with a global clientele. We play a critical role in helping brands entering the esports ecosystem, in navigating the many different nuances of teams, players, genres, platforms, and channels, to find the right fit for success within the space. Our love for the gaming/esports community was never a strategic business decision, but an extension of our passion and core values. We are committed to strengthening the gaming communities by connecting brands and esports organizations through authentic content, grassroots fan experiences, streamer, and influencer integrations and events.

About Play Your Game Collective

Play Your Game Collective, headquartered in San Anselmo, California operates Esports Camps, and esports developmental camp program nationwide. Play Your Game Collective believes that an interactive environment focusing on the individual, team, competition, personal growth, community, and FUN are vital to both game-skill and personal growth for aspiring gamers.