Press Release – Number29, LLC

Strategic partnership between Number29 & Play Your Game Collective to develop Esports Camps program

FOR IMMEDIATE RELEASE: (March 27, 2019)

Joshua Van Horsen
Number29, LLC
636-248-8361
business@num29.com

Strategic partnership between Number29 & Play Your Game Collective to develop Esports Camps program

Esports marketing & creative agency Number29 envisions the future of gaming through education and training.

Las Vegas, NV — March 27, 2018: Esports agency, Number29 announces today a strategic partnership with start-up Play Your Game Collective, operators of Esports Camp to assist in the marketing, branding and future development of the company and its programs.

As the popularity of esports continues to grow, and cement itself within mainstream culture, more and more of today’s youth envision a future as a working professional with the Esports industry. Over 250 million people worldwide consume esports as a form of entertainment. About half of them, 125 million, are avid esports watchers. According to research firm Newzoo, esports is projected to generate $1.1 billion in revenue in 2019, marking the first year the industry would reach the billion-dollar mark.

“It’s been a joy to work with the entire Number29 team. Josh is genuine in his approach to our mission and is truly passionate about esports player development. We feel very fortunate to have found such a dedicated partner,” said Justin Hoeveler, Play Your Game Collective founder.

“We see this partnership as a culmination of our experience within the Gaming, Education and Hospitality industries,” said Joshua Van Horsen, Chief Creative Officer of Number29. “We absolutely believe in the future of gaming, and the value of educational programs within the esports ecosystem. While esports have been around for over two decades, this industry is still in its infancy. We see now as a great time to begin educating players and fans on not only healthy gaming habits but on the full spectrum of opportunities present within the space.”

Number29 and Play Your Game Collective believe that by creating the programs now that provide both the educational tools, and healthy habits for fans to develop their careers within the space, we can begin to define the best practices, educational models and career advancement opportunities within the industry.

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About Number29

Number29, headquartered in Las Vegas, Nevada is a boutique Esports Marketing and Creative Agency with a global clientele. We play a critical role in helping brands entering the esports ecosystem, in navigating the many different nuances of teams, players, genres, platforms, and channels, to find the right fit for success within the space. Our love for the gaming/esports community was never a strategic business decision, but an extension of our passion and core values. We are committed to strengthening the gaming communities by connecting brands and esports organizations through authentic content, grassroots fan experiences, streamer, and influencer integrations and events.

About Play Your Game Collective

Play Your Game Collective, headquartered in San Anselmo, California operates Esports Camps, and esports developmental camp program nationwide. Play Your Game Collective believes that an interactive environment focusing on the individual, team, competition, personal growth, community, and FUN are vital to both game-skill and personal growth for aspiring gamers.

Number29 Drops Into The Esports Agency Arena

Mobile esports veteran Number29 is geared up for the future of entertainment.

St. Louis, MO — May 16, 2018: Branding and marketing agency, Number29 relaunches today with a renewed focus on esports and the gaming community. This repositioning by Number29 places them squarely in the center of the burgeoning esports industry, as one of the few grassroots agencies built by gamers for gamers. With over 20 years brand & marketing experience with clients such as Super Evil Mega Corp, Disney, and National Geographic, plus a lifetime of gaming, Number29 aims to be the premier esports brand and marketing agency.

“We’re very excited about shifting our focus too exclusively esports related projects and partnerships,” said Joshua Van Horsen, Chief Creative Officer of Number29. “ We are leveraging decades of brand and marketing expertise, and real-world experience within the esports community, to elevate organizations to create the best esports content in the most artistic and passionate industry; gaming.

Our mission at Number29 is to empower online content creators, esports teams and organizations, game developers and publishers with world-class event design, marketing, branding, and content strategy services. Our love for the gaming/esports community is not a strategic business decision, but an extension of our core values. Being such, we are committed to providing educational tools, streamer assets, and content, and insights into our own processes to help strengthen the businesses of our fellow gamers.

About Number29: We are a global esports branding and marketing agency built on a mission to support gaming communities, help streamers and esports organizations brand themselves and to encourage growth within the communities of the games we love. We do this through excellent design, focused strategy and a commitment to the next generation of gamers.

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About Number29

Sometimes being late to the party can offer you surprising opportunities and that’s exactly how Number29 found its focus.
In 2015, after years of pushing an Art Director career into upper management, Joshua Van Horsen fell in love with twitch.tv culture, and competitive mobile gaming. With a background of playing competitively at LANs in the late 90’s/ early 00’s, Josh had been a long time fan of esports. The prospect of mobile gaming creating that same social experience for a new generation of gamers inspired Josh to leave his cushy day job and actively become involved in the fledgling mobile esports community with his company Number29, and a Vainglory focused website, Vainshame.com. Three years later, and more than 20 live esports events around the world, Number29 has helped pioneer mobile esports and the future of gaming.

Today, Number29’s focus remains the same: to support gaming communities, help streamers and esports organizations brand themselves and to encourage growth within the communities of the games we love. We do this through excellent design, focused strategy and a commitment to the next generation of gamers.