Number29, LLC is a company focused on creative ideation for business development. A mashup of marketing, process, creative direction and interactive experiences.
Founded in 2008, I created Number29, LLC as an umbrella company for all the random ideas I had been generating. Positioned as a web properties management company, Number29 was more of a storage facility for my biggest asset…my ideas. These ideas often come fast and furious, and I found myself spending my evening hours prototyping concepts; building experiences that I found compelling. As these ideas come to fruition, I then look at the task of sharing these experiences with the world. The allure quickly shifted from the problem of creating the experience, to solving the “How will I market my ideas to engage a larger audience?” question.
This is the process I fell in love with.
At the beginning of 2012, I decided that I needed to finally embrace the ideals established by Number29, and let the company share it’s voice. That process has kind of been like that video where the deaf girl hears her voice for the first time in 29 years. It has been amazing, and wonderful but overwhelming and frightening all at the same time. The ideas that are coming to the surface are exciting and inspiring, but completely different than the direction I thought it would go.
Which to me is ultimately the beauty of Number29. The problem driving the solution, not the other way around.