Gankstars Rebranding – Number29, LLC

BRAND DEVELOPMENT and EVOLUTION

Number29 was hired by grassroots esports organization, Gankstars to complete a full 360° brand development project.

The joint goal of this project was to reposition the Gankstars brand as a more playful, esports/ lifestyle brand. Our process was to approach it as a sort of repackaging attempt, to allow Gankstars visual language to communicate their new positioning, and allow them to stand out in the effects-heavy, esports market. Some additional consideration was to lighten the brand to feel brighter, happier and more appealing to a mainstream audience. Gankstars as an organization is focused on being the best in their category, but remaining humble and being able to not take themselves too seriously. As the brand receives a more global roll-out, emphasis on photography and language will play an increasingly important role in their communications.

Part of the brief was to maintain the existing logo, but we felt it was necessary to address some existing issues with the previous iteration.

A large part of most esports organizations is content within social channels. We developed a series of templates within the new brand identity to act as a living guideline for Gankstars staff designers.

While Number29 was not hired to execute a full content strategy process, we did discuss content ideas, and provided concepts for the brand repositioning.

Explored a series of promotional assets, and how they may appear in the real-world.