Vainglory League

CREATIVE DIRECTION • Complete Brand Redesign

In March 2015, I was approached by the VGL (vaingloryleague.com) to take over creative control of their organization in order to help legitimize their presence within the Vainglory community, and it’s burgeoning esport scene. The success of this initial push helped lead them to be picked up by Super Evil Megacorp as the premier regional provider for Vainglory competitive play.

In August 2015, with the initial success of my efforts on the VGL branding, we embarked on the Season 2 refresh. This refresh saw the development of a brand new website (designed and built by Number29), and all new assets and brand identifiers.

Gankstars Rebranding

BRAND DEVELOPMENT and EVOLUTION

Number29 was hired by grassroots esports organization, Gankstars to complete a full 360° brand development project.

The joint goal of this project was to reposition the Gankstars brand as a more playful, esports/ lifestyle brand. Our process was to approach it as a sort of repackaging attempt, to allow Gankstars visual language to communicate their new positioning, and allow them to stand out in the effects-heavy, esports market. Some additional consideration was to lighten the brand to feel brighter, happier and more appealing to a mainstream audience.  Gankstars as an organization is focused on being the best in their category, but remaining humble and being able to not take themselves too seriously. As the brand receives a more global roll-out, emphasis on photography and language will play an increasingly important role in their communications.